Friday, August 31, 2012

Frock Fridays: Joules

Now that it's August 31st, I can finally start thinking about autumn.  Even though back-to-school commercials have been on TV for weeks and Charlie has loved making friends with children waiting for the bus in the morning since Monday, I couldn't accept that summer was over until Sarah and I had celebrated our birthdays.  But it's going to be September tomorrow and temperatures haven't gone above 90° in days and days, so I'll go ahead and say it:

This means that I can start thinking about fall fashion - and, since I'm counting down the days until my trip to London, I've got my eye on the new seasonal options in a British store called Joules.


There's a Joules branch in Richmond, near the train station, and we'd always pass the store on our way to Jon's aunt and uncle's house out in the 'burbs.  Every time we went to visit them, I'd insist on taking an earlier train so that we could stop in to browse.  They've got classic  lines - including one called joule Britannia and another that is, apparently, the official polo collection - and I always felt perfectly British whenever I wandered the racks.  (The sizable selection of adorable wellies was very necessary, too, as I usually underestimated London's rainclouds...)

Autumn is the best time to check out this company if you don't yet know it - something about the need for knits, layers, and wellies just screams England, and Joules has timeless pieces that are ideal for the changeable weather.  I love this striped tunic, and the yellow hem is picked up by this bright scarf and matched by the canary strap on this messenger bag.  Warm socks are a must, and it's important that they be cute even though they won't be seen inside these classic rainboots.

If you're in the UK, get thee to a Joules to stock up for autumn.  They don't yet ship to the States, but you can place your order with me and I'll bring back your picks in September!

I have been compensated for this post; however, all opinions herein are entirely my own.


  1. Joules made me very angry. and sad. I placed an order online and they sent me a confirmation email and put the charge on my card... but then the charge mysteriously disappeared and no stuff came. I called them (they didn't call/email me), and they said they couldn't send stuff to a U.K. shipping address with a U.S. billing. (Oh, and they told me they do ship to the States- they offered to ship to my U.S. billing, but that would have cost more and I wouldn't have gotten the stuff for AGES... not helpful.) Anyway, it made me sad, because I like their stuff, and angry because I've never had those issues with any other company here... But yeah. Cute stuff :/
    (For the record, I have been in their stores, but it was sale time and my store was sold out of my sizes- so I went online.)

  2. Real College Student of ATLAugust 31, 2012 at 7:35 AM

    it's definitely starting to feel like autumn in the south -- love it! <3

  3. Brianne O&#39;NeilAugust 31, 2012 at 9:19 AM

    Love that tunic. So cute!

  4. This store looks awesome!! Love the outfit! Have fun this weekend!

    Jayme & Mendi @ HLNC

  5. I would wear all of these! great picks. Have a wonderful weekend.

  6. oh no! I'm sorry :( I've never used them as an online store, but obviously something like that can totally color your experience with them. boo!

  7. haha - of COURSE it does end up going above 90 today :(

  8. I was able to find the red wellies with the navy ribbon at the back through a third-party retailer (like Zappos). So I own them, which makes me happy.

  9. Oh my gosh -- I love all of this so much! I especially love those Wellies. :-)


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